“In this era where there’s lots of choices...we have to have a very clear message about who we are, what we stand for, and the impact we can have together. “– Abel Pomar, CEO

AdelFi’s CEO, Abel Pomar, was recently interviewed by ROGO Foundation to discuss the importance of Christian values-driven banking in a changing society.

Social responsibility has quickly become one of the hallmarks of younger generations as they consider who they work for, buy from, or even bank with. More and more younger generations expect that companies have a social mission that benefits society, shares their values, and operates in sustainable and responsible ways.

To learn more about some of the changes, we’re seeing and what we did to pivot our brand to meet their expectations, click here.